Users will soon have a fresh option that allows them to lessen the volume of artificial intelligence-produced media appearing in their timelines. This step comes as the company disclosed that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This shift aligns with a surge in AI content, driven by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately a tenth of the fastest-growing channels on a popular video site only show clips produced artificially. A significant portion of this content is considered “AI slop”, a phrase for poor-quality, mass-produced content that is typically nonsensical or surreal.
“We know from our community that a lot of users like content made with AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the option to adjust the amount of that, according to their own preferences,” said a company executive.
Scale of AI Content
The service announced that there are now over a billion videos on its network labeled as artificially created. Overall, in excess of 100 mn videos are uploaded to the service every day, making AI-generated material a relatively small part of its total content library.
Customizing Your Feed
Members will be in a position to reduce or increase the amount of artificial media they watch by using the topic control feature in the application and selecting “AI-generated content”. Additional categories that can already be adjusted under the setting cover news, fashion, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules oblige users to label lifelike AI-generated content, and it bans harmful AI impersonations of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its community policies.
In addition, the app will henceforth apply an “AI-made” label to content made using its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This step is designed to stop users from seeking to evade the labeling process.
Responsible AI Funding
The platform is additionally introducing a $2 million awareness program for experts and organizations to produce learning resources about using AI responsibly. This program will support charitable organizations focused on teaching programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, following controversy over proposals to lay off a large number of safety staff in the United Kingdom. It is planning to cut hundreds of positions in its user protection division in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but AI can protect employees by eliminating the most harmful content ahead of it gets reviewed by staff. TikTok reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to the use of its AI tools.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is making a difference work at speed.”
